Our Vision and Mission set out where we want to take our business and how we will get there; but it is our values that really inform who we are. They are the very roots of our business and guide every decision we make - and that is why we are proud to have created our Values Tree.

Every person working for the JDS group, no matter which business they are part of, understands the importance of our values. We test and measure ourselves against them regularly, to ensure they guide our approach and behaviour.

As a family business, we pride ourselves on using these values to behave ethically, morally and responsibly at all times. Our people, customers and suppliers recognise this and see that this adds value to their business and differentiates us from competitors.

Click on the values tree below to see how we live and breathe our core values.